“We work together to find new and interesting ways of developing flavour to optimise the individual products, to maximise market share and to drive return on investment.”
Delivering success
We work with you to achieve success. Based on long term, trusted relationships, we take the time to understand your needs and your markets.
We work together to find new and interesting ways of developing flavour to optimise the individual products, maximise market share and drive return on investment.
Flavour driven success
Flavours drive success. Flavours are recognised as an essential element to success, providing a competitive edge for you. Flavours have evolved. They can be sourced as organic, natural and blended to an almost infinite variety. They enhance the products to increase appeal to end consumers, to encourage return purchases and build the excitement of anticipated treats around events such as Christmas, Easter, festivals and holidays.
Sensory and flavour training
Sensory and flavour training is at the heart of our business.
We take you through the journey of flavouring to develop an understanding of how useful flavours are to your business, providing that competitive edge. Working together, you engage with our products, tastes and flavours.
The skill, expertise and experience of our flavour house combine flavours in unique ways to enhance any product, taking them from the mundane to the sublime. Flavours position products within the market, adapting products to their mass or niche position.
Opening Pandora’s Box
We share a number of our secrets with you, building trust and developing unique products.
We take you from concept to completion. We can provide a full service or a tailor-made service depending on your needs.
Unparalleled market knowledge
Our approach to the market and products is our unique selling proposition. We don’t think of our business first, we think about the products first, you next, and if we get that right then successful business follows.
Known for decades for our new product development (NPD), we cover everything from NPD, through trend support and application issues, to hand-holding.
We specialise in market trends, through leadership and market sector analysis
We understand your businesses and markets. We manage multiple market studies, a service for all our customers, which can also be purchased as a stand-alone option.
We believe that it is of vital importance to identify and develop the ‘next big thing’ in each market sector. The first brand in a new sector will normally retain 60-70% of the market, once the ‘me too!’ brands arrive.
In order to identify gaps in the market we carry out:
- Annual in-depth market studies
- Competitive product evaluation
- Individual sector analyses
- Demographic trends analysis
“We are aware of and encompass cultural differences, the subtle yet very important details, such as European Strawberry flavours are expected to be less sweet and more floral, than the expectations of consumers in the UK.”
Technical advantages and benefits
We are a leading developer of technical advantages and benefits. We have new products and new technology such as flavour density, new ingredients and state-of-the-art equipment that enable us to be leaders in our field.
We use and develop both liquid and powder flavours. Powder is frequently used in sports, nutrition and dry application. Flavour experts supported by market knowledge, we develop ready to launch spray-dried powders for vegan, sports and nutrition and new product development.
We understand our global markets and what is needed to optimise different markets.
We are aware of and encompass cultural differences, the subtle yet very important details, such as European Strawberry flavours are expected to be less sweet and more floral, than the expectations of consumers in the UK.
We have extensive knowledge and experience.
We know what we do and we do it well.
In our laboratories, test kitchens and pilot plant, we carry out:
- Concept development
- Range extensions
- Reformulations
- Research and development
- Accelerated and real-time
- Stability testing
New Product Development Kitchen
Our dedicated new product development kitchen allows us to develop new concepts through trend analysis to make your products stand out. A vast area compared to the industry standard, our NPD kitchen reflects our commitment to new product development.
We welcome you to visit, eat and drink in our new product development kitchen. Here we work in trusted partnership with you to develop exactly the right flavours to make your products fly off the shelves.
Concept launch kitchen
We don’t just supply and manufacture delicious and innovative flavours… we also provide assistance and expertise when you want help taking your projects from concept through to completion
We can supply a comprehensive range of food ingredients and flavours to match your requirements – and your application.
Our professional team can provide technical and development support, along with access to the same consultancy service which many blue-chip companies pay for; including product development and market analysis.
Complimentary Training
We provide a wide range of short training courses, suitable for technical, marketing and management personnel, at either our facility or yours. These cover a wide range of topics, including:
- Introduction to flavourings
- Sensory evaluation
- Flavour profiling
- New product development
“House of Flavours have been brilliant during innovation and NPD across loads of projects, with great customer service and support, being able to help and advise on ingredients, usage and trends. We look forward to working with them further this year.”
Loren Draper, Senior Development Technologist, Whitworths Ltd
Services
Our service is a unique selling point for us – we have a clear focus on this – and it is what drives our / your happiness.
We build relationships. Following an initial sales visit to scope what you need, we run extremely successful meetings in-house with our House of Flavours team where we work with you to ensure you get exactly what you want, be that new product development, sector analysis, or practical solutions.
We can offer a complete New Product Development service, from the generation of ideas to manufacturing support.
We can supply you with trend information for each upcoming season or event.
We can supply you with quality flavours to suit your requirements, delivered on time – with practical solutions to support your needs.
Quality
Unsurpassed quality
Quality for us means quality across every aspect of the business, from operations to ingredients to service.
Quality, delivered on time
Our purpose-built premises in the Forest of Dean, Gloucestershire, enable us to offer you a stockholding facility, giving huge reductions in lead times.
We can manufacture 10kg to 2,000kg batches in our state-of-the-art facility.
Stock is available off the shelf with stock-holding agreements, and goods can normally be dispatched in under 24 hours.
Quality standards
We meet and maintain the highest, independently verified, standards.
We are BRCGS food safety certified, with annual recertification, and are justifiably proud of our record of incredibly low non-conformances which reflects our attention to detail and focus on quality.
Hygiene and cleanliness are a given; we have inspections and check forms after every batch. Microbiological control includes routine and random testing.
All hygiene and manufacturing controls are diligently and fully controlled. Our products are COSSH certified, we have internal manufacturing standards manuals and processes covering microbiological testing, hygiene, and swabbing to ensure cleanliness, and we have stringent control on allergens.
We meet, record and maintain digital records of all Covid requirements.
Quality of equipment
We have state-of-the-art facilities operating to current legislation. We invest for future growth, ensuring there is additional capability and capacity at a moment’s notice.
